As the downturn continues many people have turned to their photocopiers as a cheap form of advertising. As advertising budgets have been cut, business are turning back to traditional advertising with direct mail shots. The copier offers a convenient way to target small area’s of local business and now with most office photocopier machines offering colour, it is fairly straightforward to mock up a professional mail shot in Photoshop and post it to potential customers in your area.
Mail shots used to be hampered by expensive printing cost but computer design and superior printing and copying has relegated the need for screen printing. What’s more mail shots can be more targeted, segmenting local market place to areas such as schools, solicitors and estate agents. The copier can be the marketers friend allowing small campaigns to be launched at minimal cost.
Direct Marketing has long been proven as a successful way to promote your business and is one of the earliest forms of advertising. By publishing newsletters and mail shots directly to the customer the business offers a unique way to stay in touch with local clientele. With so many companies using digital media for advertising competition is high. Online advertising has increased massively in recent years but pay per click and email marketing has no longevity.
By publishing locally through direct marketing you are able to offer vouchers that can be kept and used. A local newsletter may contain a useful list contacts that the customer keeps. A successful newsletter may attract its own advertising and become self funding for the business. Some of the most successful mail shots team up a group of local companies that provide alternative services and the cost of advertising is reduced, whilst the value to the customer increases and with a range of discounts available to them on the mail shot or newsletter that they are not likely not to throw it away.
So next time you look at the photocopier in the office think of it not just as an expense but potentially your own personal printing press. Put your copier to work for you creating exciting business opportunities in your local area.
In the eons of the digitalisation, where we talk in the language of computer, have you ever thought about how do photocopiers work? The machine which benefits us the most in our day-to-day work is still not in the observances of people, strange but true! You must have probably taken photocopiers as just Xerox paper producing kit. But don’t you think you must get acquainted with the indispensable artefact of your workplace? The following article will discuss about photocopiers in details.
What are photocopiers?
Photocopiers are machines that provide us with the duplicate prints of our booklets in an artless and cheap way. Basically, this technology was termed as “xerography” years before. Nowadays, people make use of their printers more for any kind of lithography work. But still in most of the offices people use traditional photocopiers for their vital chores. There is no area which can work without photocopiers nowadays. It is extensively used in education, work places, medical, politics, and everywhere. It was revealed few months back that digital machines may decrease the revenue generated by photocopiers. But, till now nothing of that sort is seen. To know more about how photocopiers work read the article given below.
How do photocopiers work?
The basic purpose of photocopiers is to give you an unblemished and decent image of the document you have inserted in it. It is quite thought-provoking to know about the technology involved in the working of photocopiers. The good thing to know about how a photocopier work’s is the two natural phenomena related to them. These phenomena are:
• Attraction rule: the particles of opposite charges always attract each other with a power which is directly proportional to the distance between them.
• Conductors: there are some particles which usually become good conductors of electricity when they are brought in the light.
Modern time photocopiers are in great variance with their basic model. Most of them use electrophotography as a part of their working.
• You will find a light sensitive surface in all photocopiers which is termed as “photoreceptive” surface. It consists of a photoconductive material which is also tied to a flat plate or drum for proper functioning. The plate is charged through the flow of static charge on it.
• Another integral part of the photocopier is toner. The toner is fed with some black powder which comes from the ink. When the drums get fully stimulating then it starts attracting these powder particles towards it.
• Even the sheets of documents which are put inside the photocopiers get statically charged and pull the toner particles towards them.
• The toner exhibits heat sensitive nature and that is why those particles which are loosely attached with the toner are easily pulled to the sheets through the action of heat.
What are the types of photocopiers available in the market?
The photocopiers used nowadays are of good eminence and perform multiple functions at a single second. There are many diverse types of photocopiers used like:
• Multifunction photocopiers: basically, these photocopiers are a combination of different types of tasks. You will mainly get multifunction photocopiers performing functions like scanning, printing and faxing. These are very essential for any class of work. In the updated models you can even try out sending emails as well. These are priced between £60 and £2500.
• Network photocopiers: these are basically brought in use in workplaces where a lot of printing work is required. In these photocopiers a network is created and a single photocopier is set to default. Then the command for printing can be given from any place. Moreover they come along many rings and whistles and cost you around £3000 for a full colour photocopier. Try buying refurbished photocopiers for a cheap photocopier with functionality.
Fifty Years ago the first commercial photocopier was sold by Rank Xerox sparking fears from publishers that their copyright would be compromised and predicting the end of publishing. When the first tape driven recording devices appeared similar music publishers made predictions of a end to studio publishing. The movie industry long resisted the video market because of copyright fears. Today it’s the Internet that music, movie and paper publishers most fear. Peer to Peer networks distribute content to millions of people in a nano-second and have proved extremely difficult to shut down. Books, Articles and Images copied and redistributed, newspapers suffering from falling advertising revenue as people seek out news on demand online. Even television has seen a huge decline in advertising as the Youtube generation seek the interactive internet with the world chopped into 5 minute chunks of video.
Publishers seem to face a loosing battle as their content is lost in a sea of data and efforts to stem copyright theft becoming a constant battle for intellectual property. Draconian fines and even incarceration have failed to prevent the free distribution of copyrighted material. A hypocrisy has arisen from publishers that are keen to gain from the huge internet audience and at the same time as promoting artists and video through sites such as Youtube and Metacafe have also been entangled in litigation. Singers and songwriters made famous through distributing their content free on sites such as Myspace have then condemned copyright theft after their popularity had risen sufficiently to sell their recordings.
In 2007 Radiohead out of contract with their record label became the largest band in the world to distribute an album “Rainbows” free of charge through the internet, telling fans to pay as little or much as they like for their recordings. The move was not universally popular drawing criticism from the music industry and other artists. However amongst the public it was both welcomed and visionary propelling Radiohead’s popularity worldwide. In Sweden there were protests when the founders of The Pirate Bay were sentenced to prison for facilitating the distribution of copyrighted material via their torrent search. The Swedish public made clear their feelings in 2009 by voting Pirate Bay to a seat in the European Parliament.
Rupert Murdoch has taken the decision to put much of the content of the News Corporation behind a “pay wall” in an effort to establish paid content online. Many Internet experts claim this goes fundamentally against the principals of the World Wide Web and its goal of distribution of information. However Eric Schmidt of Google recently commented on the need for journalism, which is not adequately served by blogs. Investigative Journalism has long been the cornerstone of democracy. JFK referred to the press as playing a fundamental role in a free society in his address before the American Newspaper Publishers Association, 1961.
“Without debate, without criticism, no Administration and no country can succeed–and no republic can survive. That is why the Athenian lawmaker Solon decreed it a crime for any citizen to shrink from controversy. And that is why our press was protected by the First Amendment”
Micro payment for content on the internet has failed to succeed in previous attempts, but a copyright free society may be inadequate to fund effective investigative journalism and undermine civil freedom. Today we are experiencing the biggest change in the distribution of information and media in our history. That change is fundamental and unstoppable but much as many seek a copyright free society we must be aware of the dangers that presents.
Creative Commons seeks to reinvent the cumbersome copyright system by building a framework for sharing content on the web within HTML5. They seek to wrap copyright within the markup through a system called RDFa (Resource Description Framework in attributes), making it easier to copy and paste content. Adopters of the Creative Commons Rights Expression Language (ccREL) include Flickr, Google, Facebook and Drupal. Technology and the internet are now causing us to rethink the role Copyright serves on the world wide web and in a modern open society.